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RESPONSIBILITIES
DELIVERABLES
Entire Site Revamp
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KEY CHALLENGES
INTRO
Dreamcore, a leading custom PC brand in Singapore, faced challenges with low conversion rates, high bounce rates, and poor mobile optimization on their website. As part of my responsibilities, I undertook a redesign to improve its usability, responsiveness, and aligned the brand's digital experience with their brand identity.
Our goal for the project was to create a refreshed interface that simplifies navigation, enhances visual appeal, and provides a streamlined shopping journey for users across devices; something that was lacking in the existing site. User research and feedback was thus crucial in this iteration.
Our design process began with a hypothesis: the website's low conversion rate of 0.2% stemmed from poor mobile optimization and a cluttered interface, making it difficult for users to find pre-configured PCs. To validate this, we conducted a survey with 100 customers, uncovering that 72% supported a redesign and emphasized price and performance as key decision factors for custom PCs.
Impact and Results
Incorporating user feedback was central to redesign. Based on survey insights and user pain points, I proposed to streamline the process for searching pre-configured custom PCs, making it intuitive and efficient. A key enhancement was the introduction of a robust filtering system that allowed users to search by price range and hardware manufacturer—catering directly to the top priorities of price and performance. These features simplified decision-making, empowering customers to find the perfect configuration quickly and confidently while enhancing overall user satisfaction.
OUTCOME
The Dreamcore website redesign addressed low conversion rates and high bounce rates by delivering a mobile-friendly, user-focused platform. With a streamlined interface and features like a robust filtering system, the site now empowers users to find and customize PCs with ease. This project highlights how data-driven design can elevate user engagement and drive meaningful business results.